Introducing SearchReplace
HubSpot doesn't have a native bulk search and replace. If you've ever needed to update a phone number format across 10,000 contacts, fix a misspelled company name in every deal, or standardize a property value across your entire CRM — you already know this. Your options were CSV exports, manual edits, or risky API scripts. Every one of those paths is slow, error-prone, and comes with no safety net.
We built SearchReplace to fix that.
What it does
SearchReplace connects to your HubSpot portal via OAuth and lets you:
- Search across contacts, companies, deals, tickets, blog posts, site pages, landing pages, and custom objects using exact match, substring, or regex patterns
- Preview every change before applying — see the before and after for each affected record
- Replace in bulk with automatic rate-limit compliance, so you never hit API throttling errors
- Roll back any operation with a single click if something doesn't look right
Why we built it
If you've spent time in HubSpot communities, you've seen the same requests going back years. The standard advice is always "export to CSV and reimport" or "write an API script." But CSV round-trips risk formatting corruption on phone numbers and dates, and API scripts require developer time and have no built-in undo. Neither approach gives you a way to preview what will change before it changes, and neither keeps an audit trail of what was modified.
We wanted a tool that was:
- Safe — preview before you commit, roll back if anything looks wrong
- Fast — thousands of records in minutes, not the hours you'd spend manually
- Simple — connect your portal, search, replace, done
How it works
- Sign up and connect your HubSpot portal via OAuth
- Choose an object type and property to search
- Enter your search pattern (exact, substring, or regex) and replacement value
- Preview the matches and their new values
- Click Replace — we handle the rest
Every operation is logged in your audit trail, and snapshots are stored so you can roll back within your plan's retention window.
Get started
You can start with the Free plan — 100 records per year, no credit card required. If you need more capacity or features like regex search and longer rollback windows, check out our pricing. For a walkthrough of how it all works, see our features overview or the step-by-step tutorial.
We'd love your feedback. If you have questions or feature requests, reach out to us at [email protected].